This module is for anyone interested in completing the pre-trade course in preparation for entering a career into plumbing, drain-laying and gas-fitting.

Course Aim: To enable students to understand the concepts, principles and practices of effective marketing management for an organisation. 

 Topics may include: 

  • marketing planning process, 
  • current and future role of brands in marketing, 
  • market measurement, 
  • approaches to examining competitive forces, 
  • pricing, 
  • advertising and promotion, 
  • distribution strategies