- Profesor: Mohammad Heydari
- Profesor: Rashmi Kotin Kulkarni
- Profesor: Chathurani Silva
- Profesor: Sanjeev Vellore Ranganathan
Course Aim: To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Topics may include:
- marketing planning process,
- current and future role of brands in marketing,
- market measurement,
- approaches to examining competitive forces,
- pricing,
- advertising and promotion,
- distribution strategies
- Profesor: Barry Dowell
- Profesor: Denisa Hebblethwaite
- Profesor: Adriana Lovatt
- Profesor: Yen Nguyen
- Profesor: Aldrich Rasco
- Profesor: Malama Saifoloi
- Profesor: Canan Sertkaya
- Profesor: Alan Lockyer
- Profesor: Irene Park